What does E-E-A-T mean for CBD content?
E-E-A-T stands for experience, expertise, authoritativeness and trust: ideas from search quality guidance, with trust at the centre.
E-E-A-T stands for experience, expertise, authoritativeness and trustworthiness. The terms come from published search quality guidelines used to evaluate results. They are not a single score, but they describe what quality looks like.
The four parts
- Experience: first-hand knowledge of the subject.
- Expertise: relevant skill or knowledge.
- Authoritativeness: recognition by others as a go-to source.
- Trust: accuracy, honesty and safety. The most important of the four.
Why CBD content is held to a higher bar
Topics that can affect health, money or safety get closer scrutiny. CBD content often sits near health, so exaggeration or unsupported claims undermine trust.
Practical signs of trust
Clear authorship by role, sources for factual statements, review dates, honest product information and transparent business details.
See section 3 of the guide.